SubPop is a community for where benefits managers can separate signal from the noise. Employers need a way to discover, evaluate, procure, implement and manage digital health solutions. Digital health vendors need access to the self-insured market without going through channels, lengthy RFPs, or time sucking RFI’s. SubPop allows benefits managers to segment and discover solution categories; to learn about solution benefits, expectations, and headwinds; to evaluate vendors based on expert and user-generated content; and to save time in vendor selection and procurement. SubPop allows solution providers to demonstrate their capabilities in a trusted environment; to distinguish themselves from peers; and to connect with qualified sales leads within the community.