Willingness to Pay Is a Powerful De-Risking Tool for Startups</strong>

Startups are risky. The failure rate is around 90%. Reasons for failure include running out of money, poor understanding of the market, lack of diligent research, and ineffective marketing. One way to increase chances for success is to consider pricing very early in the process. “Willingness to pay” is how you prioritize your product roadmap […]
Peer Supply Launches to Improve Healthcare Supply Chain

The key to an efficient, resilient supply chain is good data. Importantly, this includes data from outside any single organization. Enterprises currently lack the tools and incentives to share the data already being curated every day. Founder Raelyn Wilson has a plan to unlock the forces of collaboration that will improve care delivery by empowering […]